How to View Loyalty Program Analytics

Overview

The Loyalty Program Analytics page helps restaurant owners understand customer participation, points earned, points redeemed, and outstanding loyalty points over a selected period.

The page includes five summary cards, a Points Activity chart, and a Redemptions section.

Where to Find It

1. Log in to your restaurant dashboard.
2. Navigate to Grow → Loyalty.
3. Click View Analytics.
4. The Loyalty Program Analytics page will open.

   
   

   
   

   
   

To return to the loyalty setup page, use the back arrow or click Points Loyalty Program in the breadcrumb navigation.

1. Select the Reporting Period

Use the period selector in the upper-right corner to choose the reporting period.

The screenshot shows 30d, representing the last 30 days.

Check the selected period before reviewing or comparing the displayed figures.

2. Understand the Five Summary Cards

Total Members

Displays the total number of loyalty members, with a breakdown of registered customers and guests.

In the example, the dashboard shows:

• Total members: 6
• Registered customers: 2
• Guests: 4

Points Issued

Displays the total loyalty points issued during the selected period.

The example shows 1,825 points, with a +126.71% change indicator.

Use this card to review points issuance during the selected period. The percentage indicates a comparison with another period; refer to the dashboard's reporting logic when interpreting the change.

Points Redeemed

Displays the total number of loyalty points redeemed during the selected period.

The example shows 0 points redeemed.

Redemption Rate

Displays the redemption rate for the loyalty program during the selected period.

The example shows 0%.

Outstanding Points

Displays the outstanding points currently held by customers.

The example shows 2,630 points.

Outstanding points may include points earned before the currently selected reporting period.

3. Review the Points Activity Chart

The Points Activity chart displays daily points issued versus points redeemed.

The chart legend identifies two series:

• Issued: Points issued to customers.
• Redeemed: Points used by customers.

Use the chart to compare points issuance and redemption activity across the selected period.

If redeemed activity is not visible, check the Points Redeemed card and the Redemptions section to understand whether any redemptions were recorded during that period.

4. Review the Redemptions Section

The Redemptions section lists customers who redeemed points during the selected period.

In the example, the dashboard displays:

No redemptions in this period

This means no redemption records are displayed for the selected period. If you expected to see activity, check the selected reporting period before investigating further.

Important Notes

• The page states that loyalty analytics update as orders are completed.
• The reporting period affects the activity being reviewed.
• Points issued, points redeemed, redemption rate, and outstanding points represent different measurements.
• Outstanding points should not be interpreted as points issued only during the selected period.

Quick Checklist

• Open Grow → Loyalty.
• Click View Analytics.
• Select the required reporting period.
• Review Total Members and its registered/guest breakdown.
• Check Points Issued, Points Redeemed, Redemption Rate, and Outstanding Points.
• Compare issued and redeemed activity in the Points Activity chart.
• Review the Redemptions section.

Updated on: 16/10/2026