How to Use Web Traffic (Beta)

How to Get There

1. Go to Web Traffic (Beta) from the left sidebar.
2. Use the available filters to analyze your website traffic.

View

The View filter lets you choose what type of visitor activity you want to analyze.

Available options:

• Website visits — Shows the total number of website visits.
• Unique visitors — Shows the number of individual visitors.
• Page views — Shows the total number of pages viewed.

By

The By filter lets you break down your traffic based on different categories.

Available options:

• Channel — Groups traffic by channels such as Direct, From inside your website, and Referral.
• Platform — Shows traffic based on the platform visitors came from.
• Device — Shows traffic by device type.
• Traffic source — Shows where the traffic originated.
• Landing page — Shows which landing pages visitors entered through.
• New vs returning — Compares new visitors with returning visitors.
• Site — Shows traffic based on the website or site source.

Platform

The Platform filter lets you select the platform used to access your ordering website.

Available options include:

• All platforms
• Direct / QR / typed
• Other websites

The number shown beside each option indicates the available traffic from that platform.

Date Range

Use the date range filter to select the period you want to analyze.

Available options:

• Today
• Last 7 days
• Last 30 days
• This month
• Last month
• Custom range

Day, Week, or Month

Choose how the traffic data should be grouped over time:

• Day — Displays traffic for each day.
• Week — Groups traffic by week.
• Month — Groups traffic by month.

Chart and Table View

You can switch between two ways of viewing your traffic data:

Chart

The Chart view provides a visual representation of your traffic over the selected period.

Traffic can be shown by sources such as:

• Direct
• From inside your website
• Referral

Table

The Table view provides detailed traffic data in rows and columns.

Depending on the selected By filter, the table can show metrics such as:

• Visits
• Unique visitors
• Page views
• Share

The Over time section shows how traffic changes across the selected dates.

Traffic Overview

The Web Traffic page provides several key performance metrics, including:

• Sales Optimised Website — Shows activity from your sales-optimised website.
• Storefront visits — Number of visits to your storefront.
• Page views — Total pages viewed by visitors.
• Visits ended in order — Number of visits that resulted in an order.
• Conversion rate — Percentage of visits that resulted in an order.
• Unique visitors — Number of individual visitors.
• Abandoned carts — Number of visitors who added items to their cart but did not complete an order.

Key Actions to Increase Your Visitors

The page may also display recommendations based on your traffic data.

For example:

• Search traffic — Suggestions when your website is receiving little or no traffic from search engines.
• Social media — Suggestions for increasing traffic from platforms such as Instagram and Facebook.

These recommendations are intended to help increase website traffic and improve conversions.

Orders by Device

The Orders by device section shows which devices customers used when placing orders.

It can display:

• Desktop
• Mobile
• Tablet

For each device, you can see the percentage of orders and the number of orders.

Download Traffic Data

Click Download to download the traffic data shown in the Web Traffic report.

This allows you to save the traffic information for further analysis or reporting.

Example

If you want to check your website traffic for the last 30 days:

1. Go to Web Traffic (Beta).
2. Select Website visits under View.
3. Select Channel under By.
4. Select the required Platform.
5. Choose Last 30 days.
6. Select Day, Week, or Month.
7. Use Chart to view the traffic visually or Table to see detailed numbers.
8. Review your visits, unique visitors, page views, conversion rate, and orders by device.
9. Click Download if you want to save the traffic data.

Updated on: 08/10/2026