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# How to Use Web Traffic (Beta)

# How to Use Web Traffic (Beta)

|| The Web Traffic (Beta) section helps you understand where your online-ordering traffic comes from, how visitors interact with your website, and how many visits result in orders.

## How to Get There

1. Go to **Web Traffic (Beta)** from the left sidebar.
2. Use the available filters to analyze your website traffic.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54654_1apr89g.png =900x700)

![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54704_1wyld9z.png =900x700)

## View

The **View** filter lets you choose what type of visitor activity you want to analyze.

![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54740_4umuvq.png =260x242)

Available options:

* **Website visits** — Shows the total number of website visits.
* **Unique visitors** — Shows the number of individual visitors.
* **Page views** — Shows the total number of pages viewed.

## By

The **By** filter lets you break down your traffic based on different categories.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54748_1rnc1d0.png =280x405)

Available options:

* **Channel** — Groups traffic by channels such as Direct, From inside your website, and Referral.
* **Platform** — Shows traffic based on the platform visitors came from.
* **Device** — Shows traffic by device type.
* **Traffic source** — Shows where the traffic originated.
* **Landing page** — Shows which landing pages visitors entered through.
* **New vs returning** — Compares new visitors with returning visitors.
* **Site** — Shows traffic based on the website or site source.

## Platform

The **Platform** filter lets you select the platform used to access your ordering website.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54758_1pxcwtw.png =260x247)

Available options include:

* **All platforms**
* **Direct / QR / typed**
* **Other websites**

The number shown beside each option indicates the available traffic from that platform.

## Date Range

Use the date range filter to select the period you want to analyze.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54805_1hbw0fg.png =260x347)

Available options:

* **Today**
* **Last 7 days**
* **Last 30 days**
* **This month**
* **Last month**
* **Custom range**

## Day, Week, or Month


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54829_1tmeyc9.png =250x83)

Choose how the traffic data should be grouped over time:

* **Day** — Displays traffic for each day.
* **Week** — Groups traffic by week.
* **Month** — Groups traffic by month.

## Chart and Table View

You can switch between two ways of viewing your traffic data:


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54846_18t9yqc.png =150x59)

### Chart
The **Chart** view provides a visual representation of your traffic over the selected period.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54654_uatv2p.png =900x700)

Traffic can be shown by sources such as:

* Direct
* From inside your website
* Referral

### Table

The **Table** view provides detailed traffic data in rows and columns.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-54910_g7cfjn.png =900x700)

Depending on the selected **By** filter, the table can show metrics such as:

* Visits
* Unique visitors
* Page views
* Share

The **Over time** section shows how traffic changes across the selected dates.

## Traffic Overview

The Web Traffic page provides several key performance metrics, including:

* **Sales Optimised Website** — Shows activity from your sales-optimised website.
* **Storefront visits** — Number of visits to your storefront.
* **Page views** — Total pages viewed by visitors.
* **Visits ended in order** — Number of visits that resulted in an order.
* **Conversion rate** — Percentage of visits that resulted in an order.
* **Unique visitors** — Number of individual visitors.
* **Abandoned carts** — Number of visitors who added items to their cart but did not complete an order.

## Key Actions to Increase Your Visitors

The page may also display recommendations based on your traffic data.

For example:

* **Search traffic** — Suggestions when your website is receiving little or no traffic from search engines.
* **Social media** — Suggestions for increasing traffic from platforms such as Instagram and Facebook.

These recommendations are intended to help increase website traffic and improve conversions.

## Orders by Device

The **Orders by device** section shows which devices customers used when placing orders.


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screenshot-2026-10-08-at-60045_tri3io.png =900x300)

It can display:

* **Desktop**
* **Mobile**
* **Tablet**

For each device, you can see the percentage of orders and the number of orders.

## Download Traffic Data

Click **Download** to download the traffic data shown in the Web Traffic report.

This allows you to save the traffic information for further analysis or reporting.

## Example

If you want to check your website traffic for the last 30 days:

1. Go to **Web Traffic (Beta)**.
2. Select **Website visits** under **View**.
3. Select **Channel** under **By**.
4. Select the required **Platform**.
5. Choose **Last 30 days**.
6. Select **Day**, **Week**, or **Month**.
7. Use **Chart** to view the traffic visually or **Table** to see detailed numbers.
8. Review your **visits, unique visitors, page views, conversion rate, and orders by device**.
9. Click **Download** if you want to save the traffic data.