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# How to Create a Cashback Promotion for Your Restaurant

# How to Create a Cashback Promotion for Your Restaurant

Most discounts reduce the bill today. Cashback works differently: the customer pays the full price now and gets a percentage back afterwards. That small difference changes how the offer feels and how it benefits your business. This guide walks through setting up a **Cashback** promotion in the Ressto dashboard, along with tips on using it well.

### Why choose Cashback

A cashback offer feels like a reward rather than a markdown. It also gives customers a reason to come back, since the benefit is something they can look forward to. Cashback works well when you want to:

* Encourage repeat orders instead of one-off purchases
* Build loyalty without permanently lowering your menu prices
* Make a generous-sounding offer while keeping the upfront order value intact
* Stand out from restaurants that only offer standard discounts


![](https://storage.crisp.chat/users/helpdesk/website/-/f/e/c/2/fec2bb2c3e13f800/screencapture-app-ressto-co-pr_nbpcdw.png =900xauto)

### Step 1: Set the discount

**Discount %.** Enter the percentage customers will receive back on their order. Quick-select buttons for 5%, 10%, 15%, and 20% are right below the field. Notice these options are lower than those for Percentage Off, which includes 25% and 50%. That's because cashback is typically a gentler, loyalty-style reward. A range of 5-10% is a comfortable starting point for most restaurants, while 15-20% is better saved for special campaigns.

**Minimum Order Value (₹).** This is set to 0 by default, which means every order qualifies. The page's own tip recommends adding a minimum order because it protects your margins and usually raises the average order value. Set it slightly above your typical order. For example, if the average order is ₹350, a ₹400 minimum encourages customers to add a side dish or dessert to earn their cashback.

**When does it run?** Choose how long the offer is live:
* **Start now, no end** keeps it running until you turn it off. Suitable for an ongoing rewards-style offer.
* **Pick dates** lets you set a start and end date, ideal for festivals, anniversaries, or a launch week.

### Step 2: Choose how customers get it

Ressto offers three ways to deliver the offer:

1. **Customer enters a code.** The offer is listed in your offers, and customers type or tap the code at checkout. This is the default.
2. **Applies automatically.** No code is needed. The cashback is applied once the conditions are met, so customers never miss out.
3. **Secret code.** The offer is hidden from your website, and only people you share the code with can use it. Good for VIP customers, newsletter subscribers, or influencer partnerships.

If you choose a code-based option, fill in the **Promo Code** field using only letters, numbers, underscores, or hyphens. Keep it short and memorable, such as `CASHBACK10`, `EARNBACK`, or `THANKS5`. You can also click **Generate random** to have one created for you.

### More options (optional)

The defaults work for most restaurants, but you can fine-tune the offer by expanding any of these panels:

* **Usage Limits.** Unlimited by default. Limiting total uses or uses per customer helps you control the cost of the campaign.
* **Audience.** Defaults to all customers, signed-in only. Narrow it to target a specific group, such as returning customers.
* **Mark promo as.** Controls how this promo interacts with others. The default is Exclusive.
* **Applicable Service Types.** Defaults to Delivery and Pickup. Choose one if you want to focus on a particular channel.
* **Schedule Availability.** Every day, all day by default. Restrict it to certain days or hours to bring in orders during slower periods.
* **Applicable Payment Methods.** Limit the offer to specific payment methods if you want to encourage, for example, online payments.
* **Promo image.** Uses a default banner. Upload your own to match your branding and make the offer stand out.

### Step 3: Create Promotions.